Online purchases have been made since last year. Businesses are now forced to establish their online identity due to the digital revolution and pandemic. The internet has transformed shopping into an easy experience, and now is the perfect time to start building your eCommerce website. Businesses need the best eCommerce website design to achieve this.
A website that is geared towards eCommerce has been proven to be a very effective way to increase sales, build relationships with customers and to promote your brand. A website that does not provide a seamless experience for customers who wish to purchase products will result in less traffic to the brand. Your business needs to have an eCommerce website that is attractive and provides a smooth user experience. It also puts your online store in the best possible light.
Now, not only does your website need to look great but it should also be able retain customers for longer. Websites should optimize sales and build the value of a brand. How can businesses achieve all that at once? Website design and website design in India are the answer.
Designing Ecommerce Websites: Tips to Incorporate into the Process
You should be able to maximize your sales by using the process. You can use these 10 tips to help you take your online shop to the next step.
You should always keep the user in mind when you design and present your eCommerce website. Make the process of selecting and purchasing from your store as simple as possible. If you don’t give your customers a good experience, they will not return to your shop. Hire website designing services in India for a user-friendly website.
Keep it simple
It is important to keep the design of an eCommerce website as simple as you can. Even websites with simple designs look more appealing to users and are more trustworthy. Many elements can distract from the main elements of a website. Keep your design clean, simple and focused on the sale.
Quick loading time
The buffer sign spinning around while waiting for a product is the most frustrating thing a customer can experience. You will lose customers if you don’t keep the loading time under 3 seconds.
Prices are not what they seem
Honesty should be the policy of choice. Before placing an order, your user should know the total price he will pay including shipping and other fees. When customers are informed of additional charges just before they finalize their order, the abandonment rate is higher.
High-quality images are essential
It is a known fact that good photographs increase conversions in the eCommerce world. Customers want to see the products up close before making a decision. A video, or even a high-quality picture of the product could be used to convince the customer.
Reviews and testimonials are a great way to get feedback.
The most effective way to increase the trust in a brand is through reviews and testimonials. The majority of customers read reviews before making a purchase. A good eCommerce website includes product reviews after the description.
Categories made easy to navigate
Your potential customers may switch to the website of your competitor if you don’t have your products organized by categories. No one wants to waste time looking for the product they are looking for. It is easier for customers to find the products they want by using the categories in the menu bar. It can sometimes help even more as it will let customers know of other products that you offer which they were not aware of before. You can make it easier for customers to browse through your categories. This will lead to more sales for your company.
Checkout pages should be quick and easy
Cart abandonment can be high if customers are required to enter a lot of other information before they can buy something. Customers may feel suspicious if you ask for irrelevant information. Simple and easy details such as payment, address and name should be included. Allow customers to buy as guest users.
Include Thank You pages
A nice, formal message of confirmation or a page thanking the customer for their order will make them feel more confident. This page is relevant because it can be used to track conversions via social media. This page also informs the user that their order was successful and is a way for the brand to show appreciation.
Even after the purchase, your business should still be accessible to customers. They may want to clarify something, such as a payment issue, delivery concern, or a quality issue. You can provide your contact information and FAQs on your website. Your business must answer all customer questions.
Other elements can also be added based on the experience you have with the same. We offer website design services in India to make it easier for you.