With the Christmas season almost underway, we’re certain that e-commerce merchants are making plans and scheduling emails. As they do every year, they may have already gotten some leads from their post-Halloween campaign and are likely to be anticipating some more. This article was created for the sole purpose helping retailers increase the effectiveness of their holiday emails for marketing.
Tried-and-True Strategies for Better Holiday Email Marketing Outcomes
Here are the top suggestions to ensure that you get better outcomes this holiday season:
The Holiday Sale Preview and Extra Discounts
It is obvious that email marketing the holidays is about discount sales. What if you were able to offer additional discounts? You could hold preview sales for your customers who are regulars and invite them to bring family and friends by offering them discounts. You can also allow prospects to join your email list.
Add Some Emotions to Your Subject Line:
Everybody is trying to make Christmas emails stick out and you might be unique. As with every year, you may be considering bombarding your holiday marketing emails with attractive discounts. What better way to add some thought to the title of your campaign? Here are some ways to make a difference:
- A unique holiday present to our most valued customer
- Holiday Gift Ideas You Can Consider
- A few recent studies suggest that subject lines comprised of 5-10 words has large open rates, as at as high as 21 percent.
Free Shipping
It’s not new, but people adore the idea that free shipping is a good thing. A lot of eCommerce websites offer gifts for the holidays at a reasonable price, but they don’t guarantee free shipping. Many customers agree that excessive shipping costs ruin the holiday spirit of gift-giving. You can increase the value of the purchase of your customers by offering free shipping on specific items. You can also encourage them to shop online and enjoy advantages that come with free shipping!
Being Naughty Or Nice Will Save You This Holiday Season
Through the years you were taught to believe it was always best to be courteous and pleasant to your clients. It’s the same in 2018 however it is just that that you must allow customers to be rude or nice.
Increase the Spirits in the midst of Season by offering Suggestions
Some people might argue that suggestions aren’t adding any worth to a business. But, this is not the case. You could always offer useful suggestions that people would enjoy, such as Futurism’s gift Guide for a Happy Holidays. Even if your company isn’t engaged in the production of gift ideas for the holidays, these suggestions can be very beneficial for you.
Be sure that you’re in a position to assist your customers
There is a chance that you do not have anything major to provide your customers during the festive season. But that does not mean that it’s the end of your email marketing campaign. You can increase the pace by informing your customers about about your plans for the future. Examples: You could invite them to sign up for your newsletters and to enjoy the free videos on information or an catalogues in the New Year. This will let people know the importance of having a futuristic company.
Last Minute Saver Ideas
There is a good chance that a lot of your customers are last minute flower shoppers. They can avoid embarrassment by offering them some gifts for the last minute or last-minute price savings options.
Celebrate Your Success
The holiday season is the perfect time to build a personal relationship with your clients. You can express your gratitude to them for their trust and trust in your brand.
Holiday Videos
It is possible to add some excitement to the regular emails you send out by including a video of the holiday season. It is possible to offer your customers a online tour through your shop to demonstrate how you will be welcoming your customers. It is also possible to showcase your employees’ enthusiasm.
Go Mobile
There’s been a rise in the use of mobile phones. The majority of your customers could be glued to their phones to check out the latest deals on holiday as well as product information and affordable prices. It is a good time to address your customers. If you don’t address them, this will result in a huge loss for your company.