We always make sure to inquire, “Why did you decide to change something?” when we get a request to redesign a website.
While a complete redesign may be necessary in some instances, sometimes all that’s needed is an upgrade to the navigation.
Here’s why MavericksMedia, the top ottawa website design, is thrilled to be working on our client’s website.
1. Simplify the navigation
Our first piece of advice for web designers is to make the site’s navigation easier.
With the help of modern web development tools and trends, you can make a user-friendly navigation system that will satisfy even the pickiest of shoppers.
The sitemap, page layouts, and content should be carefully planned in order to construct the menu hierarchy. Keep things as simple as possible so that even a young child can navigate your site and find the “About us,” “Blog,” or “Features” sections.
2. Alter the site’s framework.
Even for web designers, cleaning up is a pain.
You made a website once, complete with a few pages and a basic menu. However, as time has passed, the number of pages has grown, and your website now appears hideous.
Is this place old news to you? If that’s the case, then you really should do some spring cleaning.
Think about the layout of your menu first.
In the digital sphere, multi-level menus are all the rage due to their ability to centralize website information. Users, on the other hand, find them terrifying and immediately lose interest in exploring your website.
3. Refine your call-to-action for tip
Improving website design isn’t possible without optimizing call-to-actions (CTAs).
Your next visitor’s likelihood of becoming a paying customer is directly proportional to how attractive and eye-catching your calls to action are.
Common calls to action range from contact forms to buttons that trigger events.
Contact forms make it easy to gather users’ details, such as email addresses and phone numbers, for the goal of informing them through newsletters and scheduling follow-up calls.
4. Make it easy for people to contact you.
You should allow your users to contact you, even though it may sound silly.
The “Contact us” sections of tens of thousands of websites are hidden. People looking for ways to contact site owners are common occurrences. Disappointed and without contact information, they depart.
It appears annoying and unprofessional in this age of constant communication.
Make your “contact” section easily accessible by placing it in the header or footer of your website. This will ensure that customers can locate it without much effort.
In addition, you have the option to implement your “get in touch” in its own block, provide a map for users to follow, make a contact form, or even offer a call-back service.
5. Make use of social media.
There has been a tremendous societal impact from social networks. People meet, form relationships, do business, and share anything in this alternate universe.
Permit your users to brag about you to the world. Incorporate follow links and social share buttons into your website’s design.
Consequently, you can expect an increase in traffic from social networks and a boost in brand awareness.
6. Boost the loading speed
The significance of a fast website loading speed for every online business has already been highlighted.
How quickly your landing page loads is a direct reflection of how satisfied your customers will be. Improving your website’s loading speed should be your top priority if you discover that 95% of your competitors’ websites load much faster than yours.
7. Make it mobile-friendly
Despite widespread awareness of the value of adaptive design, many websites continue to display appallingly bad on mobile devices.
According to the data, if your mobile website doesn’t live up to users’ expectations, they will likely abandon it. It seems annoying, doesn’t it?
If a customer has a bad experience while shopping on a mobile site, 3% of them will likely visit a competitor’s site.
Google recently changed its search algorithm, which made website owners pay attention. Now more than ever, search engines give preference to mobile-friendly, fast-loading websites.
As a result of this rallying cry, businesses worldwide are reevaluating their stance on mobile web design best practices.
8. Make the color scheme and hierarchy better.
It’s common knowledge that using certain color schemes can increase the likelihood of turning casual browsers into loyal customers.
Because they evoke positive emotions like enthusiasm, serenity, and joy, the colors red, green, and yellow are ideal for call-to-action buttons.
People are more likely to place an order, buy something, or subscribe when they are in a good mood. So, make it possible for your users to feel these things.
9. Make use of media components
Even though they slow down websites, images and videos are still all the rage in web design.
Although statistics reveal that users prefer watching content rather than reading it, the written content you produce can still convey a lot about your business and its offerings. Beyond that, media elements are more interesting than copies.
Invest in professionally shot photos or videos to spruce up your internet presence.
Even though thousands of websites already use them, free stock images are fine. Going above and beyond and spending more money will make you stand out.
10. Use Animation Effects
Get the most out of animation. It ought to supplement your website rather than overpower it.
When people see a website with amazing animation, they get all giddy—until their browser crashes and the website stops loading. Be cautious when adding animated effects to prevent embarrassing situations and misunderstandings.
De-saturate the layout with animations.
Your guests will be too preoccupied with the illusions to pay attention to the important message you’re trying to convey.