No matter if you are a new business or an established one, your goal should always be to increase sales through your online storefront. You should try to increase online sales regardless of whether your business is in a boom or slump. You can increase sales through your ecommerce site in a number of ways, most of which won’t take much time or cost money. It’s much easier to boost sales online than in brick-and-mortar stores. We will look at 10 ways to boost your online sales using your ecommerce site.
Brand your business
Brand awareness can help build trust and increase sales. This leads to repeat purchases and, eventually, the brand name will become more popular and trustworthy, leading to an even greater sales increase. Cycles are a thing. How do we build our brand now that we’ve learned we must? There are many ways to do it.
- Content that is original, fresh and high-quality will be of great value to your users.
- Payed ads: Google AdWords or Facebook Ads depending on the audience you are targeting.
- Influencer partnerships: get influencers to endorse your brand
- Join forces with other companies in the same industry
Email Marketing: How to Use It Effectively
Create your email list, and use newsletters and emails that are effective to grow it. Email is a powerful marketing tool, even though many people think it’s passé. These people are interested in your product or services and have opted to receive emails from you. It should be a constant process. Keep growing your list of high-quality leads and using it to develop a relationship with your clients. You may have a hard time changing your strategy if social media platforms or search engines suddenly change their policies. Email is unlikely to change, as you own your list. This is a more direct, personal and immediate way to interact with your customers. You can let your customers know about new products, company policies regarding returns and shipping, opening of new stores, special offers or discounts, etc. If you regularly send emails to a list with relevant leads, your chances of obtaining repeat business from these customers are significantly increased. You can also encourage customers to finish their orders if they have abandoned their shopping carts. You can send emails to thank your customers for their purchase, to keep them informed about shipping and deliveries and to even upsell and cross-sell products.
Videos are very effective and you will miss out if you do not use them in your ecommerce website. Videos are a great investment if they’re made well. They should be short, crisp and provide value to the viewers. Videos will increase the likelihood of people spending more time on your site. Video is more memorable than text. Demonstrations of products are great – showing viewers how to use or assemble a product provides valuable information and value. If you are dealing with food or fashion products, a video on how to use them will not be effective. You can create videos that show how the product is made, processed or even sourced, especially when it comes to food.
Test more frequently and often
Tests are a great way to optimize and increase conversions on your ecommerce website. If you’re not reaching your goals, it is important to keep testing and evaluating the impact of each approach on your key metrics. You can check your analytics to find out why conversions are not occurring at the rate you desire. Next, you would conduct A/B tests of different variants for a specific element to isolate the problem. Test different elements of your website like CTA buttons and product photos. Make improvements where necessary. Testing should be an ongoing process that allows you to gradually improve the conversion rate, so the end result will be a huge leap in revenue. You need to make sure:
- Avoid clutter to showcase a simple design
- Compare your website with other sites that have performed better.
- Ensure your site loads fast
- Users should find what they’re looking for quickly
Data Analytics: A Leverage of Data
You can scale up your business more quickly by tracking analytics. You can measure the effectiveness of your marketing strategy using data analytics. You must first understand your target market and then create a detailed attribution system.
- By reducing the number of products in your catalog, you can increase profits.
- You can target offers to users based on the behavior they display on your website – which pages they visit, what products they buy, etc. – by tracking their activity. This information is available via social ads, email, push messages and other methods.
Use the power of customer testimonials
Social proof is a vital element in gaining customer trust and boosting sales. Customers are more likely than you to trust what others say about your product. Include the name and photo of the person who gave the review. No one will be persuaded by an anonymous or nameless review. There is nothing better than video testimonials! It’s always best to include video testimonials.
Create a sense of urgency
Fear of missing out is a very real fear. It is important to be honest about your business and products. However, it’s perfectly ethical and legal to tell consumers that they will miss out if they do not buy right away. That is smart marketing. This type of marketing has probably also sucked you in. When you are browsing a fashion website and add a shirt into your cart, you might see a message that says ‘Only one left in stock’ when you hover over the mouse. You will be prompted to check your cart as soon as you see this message. You can use phrases like ‘limited time offer’ or ‘limited edition’ to create urgency.
Offer Money-Back Guarantees
Customers hesitate to buy online, as they fear that if they are not satisfied with the product they will be unable to return it for a refund. Buyer’s regret isn’t limited to large purchases. It can also affect small purchases. Offer a money back guarantee to help overcome this obstacle. You can make the guarantee time-sensitive – for example, you will offer a refund if it is returned within 14 calendar days after receiving the product. You can make it so that the customer is not at risk and will be encouraged to order.
Recognize your Mobile Customers
Today, mobile proliferation is high and many shoppers use their mobile devices for browsing and shopping. This includes the younger generation. It is important to ensure that your website is responsive, and provides a consistent browsing experience on all devices. In today’s society, having a mobile-friendly site is essential. You could also create a mobile application to offer shoppers even more convenience. Apps can be used more easily and do not need to be “loaded”. They offer convenience, speed and the ability to save settings and choices.
Offer multiple options for communication and payment
Customers may have different preferences when it comes communication channels and payment methods. Some customers may prefer instant messaging, chat or email while others may prefer talking on the phone. Some customers will prefer to use internet banking to make payments, while others may choose to pay with credit cards or online wallets. Others might pay in cash at the time of delivery. For your customers’ convenience, it is wise to provide them with multiple payment and communication options. Your prospects will be more inclined to buy from you if you make it easy for them.